CAN-SPAM Act: A Compliance Guide for Business

What we recorded

Read 2026-11-11 through a fetch tool that can summarise. Guide dated August 2023, penalty edited January 2024. The law makes no exception for business-to-business email. Requirements: accurate header information, a subject line that reflects the content, disclose clearly that the message is an advertisement, include a valid physical postal address, explain clearly how to opt out, honour an opt-out within 10 business days, keep the opt-out mechanism working for at least 30 days after sending. Each separate violating email can draw penalties of up to $53,088.

Claims that cite it

• The FTC says CAN-SPAM makes no exception for business-to-business email: a commercial message needs accurate headers, a subject that matches the content, disclosure that it is an ad, a valid postal address and a clear opt-out honoured within 10 business days, and each violating email can cost up to $53,088. (strong)