Structuring Content for LLMs

What we recorded

900 queries to ChatGPT across 15 industries, 12,000+ URLs analysed. Single H1 on 87% of cited pages vs 64% of Google page-one results; sequential headings on 68.7% of cited URLs vs 23.9% of Google top results (the report summarises this as nearly three times, 2.8x). Correlational, vendor-run, compares cited pages with Google leaders, not with uncited ChatGPT pages.

Claims that cite it

• AirOps (2025; 900 ChatGPT queries, 12,000+ URLs) found a single H1 on 87% of cited pages against 64% of Google page-one results, and sequential headings on 68.7% of cited URLs against 23.9% of Google top results. It is a correlation. (moderate)