6 Things I Love About Zapier’s SEO Strategy: A Case Study

What we recorded

Says the app-integration strategy drove 16% of Zapier’s entire organic traffic, an Ahrefs estimate from August 2022 (Mateusz Makosiewicz), not Zapier’s own figure. The English version at ahrefs.com/blog/zapier-seo-case-study/ was also opened and agrees. A secondary analysis cites 13.19%, not opened.

Claims that cite it

• Ahrefs estimated in 2022 that Zapier’s app-integration pages drove 16% of its organic traffic. This is a third-party estimate, not Zapier’s figure. (moderate)