Newsletter issue
A teardown series: one company’s funnel per issue
Structure the newsletter as a recurring teardown: each issue dissects one real company’s funnel, pricing, or emails with screenshots and honest scores. The format solves the blank-page problem forever, readers forward issues about companies they know, and featured companies reshare — distribution built into the premise.
By The Marketinque TeamReviewed June 2026
The play
Make each issue a teardown of one real company’s marketing — their funnel, pricing, emails — with screenshots and honest scoring. A repeatable format readers forward, subjects reshare, and you never face a blank page.
Watch out for
- Critique fairly using public material; a hit piece burns the format’s goodwill.
- Keep the scoring rubric consistent so the issues compound into a corpus.
Best for
- agency
- b2b saas
- creator
- marketplace
Make this concrete for your product
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