A quarterly "here is what you got out of it" recap per customer
Once a quarter, send each customer a short recap in their own data: what the product did for them, how that compares with last quarter, and one thing they have not tried yet. People forget value they do not see, and a recap in their own numbers is the renewal argument made months early, without a sales call.
By The Marketinque TeamReviewed June 2026
The play
Once a quarter, send each customer their own numbers: what the product did for them, in their data, and one thing they have not tried. It is the renewal argument, made before the renewal and in their own figures.
Watch out for
- Their numbers only: an aggregate "our customers saved" figure is marketing, not a recap.
- If the quarter was flat, say so and suggest the fix; a recap that spins a bad quarter loses the trust it was built to keep.
Best for
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Plays like this one
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