Event / sponsorship
Teach a workshop where attendees leave with the thing built
Host a recurring free workshop where attendees build something real in 45 minutes — leaving with a finished plan, page, or setup rather than notes. Teaching beats demoing: registrants hand you qualified pipeline, the hands-on format activates them inside the product naturally, and the recording becomes evergreen content.
By The Marketinque TeamReviewed June 2026
Step 6.6.6 Give one conference talk or workshop in the SaaS launch checklist · phase 6, Scale to $1M ARR
The play
Run a free 45-minute working session where attendees build the deliverable live — the plan, the page, the pipeline — with your product as the natural workbench. Registration is a qualified lead; completion is an activated one.
Watch out for
- Attendees must leave with the artifact finished — a lecture with slides is a webinar, and reads like one.
- Cap the pitch to two minutes at the end; the workshop is the pitch.
Best for
- b2b saas
- agency
- dev tool
- creator
Make this concrete for your product
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