Teach a workshop where attendees leave with the thing built
Host a recurring free workshop where attendees build something real in 45 minutes — leaving with a finished plan, page, or setup rather than notes. Teaching beats demoing: registrants hand you qualified pipeline, the hands-on format activates them inside the product naturally, and the recording becomes evergreen content.
By The Marketinque TeamReviewed June 2026
Step 6.6.6 Give one conference talk or workshop in the SaaS launch checklist · phase 6, Scale to $1M ARR
The play
Run a free 45-minute working session where attendees build the deliverable live — the plan, the page, the pipeline — with your product as the natural workbench. Registration is a qualified lead; completion is an activated one.
Watch out for
- Attendees must leave with the artifact finished — a lecture with slides is a webinar, and reads like one.
- Cap the pitch to two minutes at the end; the workshop is the pitch.
Best for
Make this concrete for your product
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Plays like this one
- A vendor-neutral talk at a niche meetupPitch a practical, vendor-neutral talk to a small niche event or meetup your buyers actually attend. Teaching the room how to solve a real problem — with your product as at most a footnote — earns trust at scale, a warm audience, and a recording you can atomize into months of content.
- Pitch ten niche podcasts one specific story eachPitch yourself to ten niche podcasts your buyers hear, each pitch carrying one specific story only you can tell, with the takeaways promised up front. Podcast audiences are small but parasocial — an hour in their ears builds more trust than a quarter of posting — and episodes keep converting for years.
- Skip the booth; host the twelve-person dinnerInstead of a conference booth, host a curated dinner for twelve hand-picked buyers during the event — a good restaurant, no slides, one thoughtful prompt for the table. The booth costs more and buys badge scans; the dinner costs less and buys relationships that turn into pipeline for a year.
- Sponsor the hackathon prize that gets you integratedSponsor a "best use of [your API]" prize at a hackathon your target developers attend, with your engineers mentoring on-site. Hackathon sponsorships aren’t logo placements: every team competing for the prize integrates your product under deadline pressure and leaves with working knowledge no ad could deliver.