Event / sponsorship
Sponsor the hackathon prize that gets you integrated
Sponsor a "best use of [your API]" prize at a hackathon your target developers attend, with your engineers mentoring on-site. Hackathon sponsorships aren’t logo placements: every team competing for the prize integrates your product under deadline pressure and leaves with working knowledge no ad could deliver.
By The Marketinque TeamReviewed June 2026
The play
Sponsor a niche hackathon with a "best use of [your API]" prize, and staff it with engineers who mentor teams. Every submission is a developer who chose to learn your tool under deadline — activation, not impressions.
Watch out for
- Send engineers, not salespeople — the mentoring is the sponsorship.
- Make the getting-started path flawless first; a broken quickstart at a hackathon fails in public.
Best for
- dev tool
- b2b saas
Make this concrete for your product
Try the free idea finder now, or drop your email and we’ll run plays like this for your product end to end.