Referral invite
A waitlist where referrals move you up the line
Launch with a referral-ranked waitlist: everyone gets a position and a personal link, referrals move them up, and the movement is visible. Queue position converts access into status worth broadcasting — the mechanic behind Robinhood’s and Superhuman’s launches — and each signup recruits the next at zero acquisition cost.
By The Marketinque TeamReviewed June 2026
The play
For a launch or a gated feature, rank the waitlist by referrals: share your link, jump the queue, watch your position change in real time. Position is status, and status is shareable.
Watch out for
- The product behind the gate must justify the hype — a leaderboard for something mediocre embarrasses everyone.
- Guard against duplicate and bot signups before they poison the ranking.
Best for
- indie hacker
- ecommerce
- creator
- b2b saas
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