Referral invite
Double-sided referral asked at a moment of delight
Offer a double-sided referral reward where both the existing customer and the friend they invite get something worthwhile, and make the ask at a moment of delight — right after a win. Rewarding both sides removes the awkwardness of a one-sided favour and turns word of mouth into a measurable, repeatable channel.
By The Marketinque TeamReviewed June 2026
The play
Offer a reward to both the existing customer and the friend they invite, and make the ask right after a win. Rewarding both sides removes the awkwardness of a one-sided favour.
Watch out for
- Ask at a moment of delight (post-win), not at random.
- Make both rewards genuinely worthwhile and easy to redeem.
- The customer shares on their terms — never blast their contacts for them.
Best for
- b2b saas
- ecommerce
- marketplace
- creator
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