Referral invite
Ask the 9s and 10s, the moment they say it
Trigger referral asks from promoter signals — a 9-10 NPS response, a glowing support message, a five-star rating — within minutes, while the goodwill is real. Blanket referral blasts train everyone to ignore them; asking only delighted customers at their delighted moment converts at multiples of any campaign.
By The Marketinque TeamReviewed June 2026
Step 5.4.3 Trigger the ask at the promoter moment in the SaaS launch checklist · phase 5, Compounding engine
The play
Wire the referral ask to promoter signals: an NPS 9-10, a five-star rating, a "you saved me" support message. The person who just told you they love the product is the only person to ask — and only right then.
Watch out for
- Minutes matter — a next-day ask meets a different mood.
- Never ask detractors or neutrals; route them to support instead.
Best for
- b2b saas
- ecommerce
- local business
- marketplace
Make this concrete for your product
Try the free idea finder now, or drop your email and we’ll run plays like this for your product end to end.