PR pitch
Pitch the decision that sounds wrong out loud
Pitch reporters the company decision that contradicts startup orthodoxy — refusing investment, deleting a popular feature, publishing salaries, doubling prices — with the reasoning and the real numbers behind it. Launches aren’t stories; tension is. A counterintuitive choice honestly told hands a journalist the headline half-written.
By The Marketinque TeamReviewed June 2026
The play
Journalists don’t cover launches; they cover tension. Pitch the company decision that defies the script — turning down funding, killing the flagship feature, publishing salaries, raising prices in the open — with the numbers to back it.
Watch out for
- The numbers must be real and shareable — reporters verify.
- Have a second act ready: what happened after the decision.
Best for
- indie hacker
- b2b saas
- ecommerce
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