Syndicate your best post with a canonical link
Republish your strongest blog post on Medium (and similar networks) with a rel=canonical link back to the original. You borrow the platform’s built-in distribution and a fresh audience without splitting SEO equity or risking duplicate-content penalties — the canonical tells search engines your own site is the source of record.
By The Marketinque TeamReviewed June 2026
Run on marketinque’s own funnel · shipped 3×
The play
Republish your strongest evergreen post on Medium (and similar networks) with rel=canonical pointing back to the original, borrowing the platform’s distribution without splitting SEO equity.
How to run it
- Publish the post on your own site first — that’s the canonical source.
- Import it to Medium with their import tool, which sets rel=canonical for you.
- Confirm the canonical points back to your URL.
- Repeat on other networks that honour canonical (Dev.to, Hashnode).
Watch out for
- Always set rel=canonical to your original — never let the copy outrank the source.
- Syndicate evergreen posts, not time-sensitive ones.
Best for
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Plays like this one
- Pitch your best piece to a big Medium publicationRather than publishing to a profile nobody follows yet, pitch your strongest piece to an established Medium publication in your niche. Publications bring built-in subscribers, better curation odds, and an editor’s credibility halo — the difference between shouting in an empty room and borrowing a full one.
- Serialize the build log on Dev.to and HashnodeSerialize your engineering decisions as a build log on Dev.to and Hashnode with canonical links to your own blog: the tradeoff you faced, the numbers, the code. Developer syndication networks give unknown writers real distribution fast, and a candid build log markets a dev tool better than any feature page.
- One long-tail question, one focused postPublish short, single-question posts on syndication platforms — each answering one narrow query your buyers actually search, too specific for your main blog. The platforms’ domain authority ranks for long-tail questions your young site can’t reach yet, and every post links back to your fuller guide.
- Retell your data study as a story for platform readersRewrite your original data study as a narrative for Medium’s reader culture — the question first, the hunt, the charts as the payoff — with a canonical link to the original. The same research earns a second audience on the platform’s distribution, while the canonical protects your site’s search equity.
Sources
Compiled by The Marketinque Team to our editorial standards.