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A specific customer win, framed as a lesson

Post one specific customer win — a real number, named outcome, and the before/after — framed as a lesson others can copy, with the customer’s permission. Concrete proof outperforms feature claims: it shows the result a buyer wants, makes your product the obvious path to it, and lets the prospect picture themselves there.

By The Marketinque TeamReviewed June 2026

The play

Post one specific customer win — a real number, the named outcome, the before/after — framed as a lesson others can copy, with the customer’s permission. Proof beats feature claims.

Watch out for

  • Get the customer’s explicit permission to share specifics.
  • Use a real number and the before/after — vague “great results” is ignored.
  • Frame it as a lesson, not a brag.

Best for

  • b2b saas
  • agency
  • dev tool
  • marketplace

Make this concrete for your product

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Tailor it to your product

Sources

  1. LinkedIn Marketing Solutions: best practices

Compiled by The Marketinque Team to our editorial standards.